Shopper Journey

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

Talking so much about store brand building and shopping experiences these days, I was wondering today if Penny’s stores live up to the new campaign that claims Penny to be the German “Volksdiscounter”:

Either the staff people have mistaken the campaign and think an untidy store suits best with the discounter approach, or they are just [...]