Shopper Journey

Not a day goes by without some exciting news about Target.
This time, Target has initiated “My Target Weekly,” another innovation that simplifies peoples life and improves their shopping experience.
The customizable version of its online weekly ad, which draws more than 1.2 million visitors each week, enables shoppers to create deal alerts that notifies them [...]

Target just opened up a new location in Harlem with a big bang last month, and is keeping the momentum.
This time (Wed August 18th), Target took over a hotel in New York and put on the “Target Kaleidoscopic Fashion Spectacular.” Taking advantage of the glass facade of the hotel, Target displayed a huge light spectacle, part [...]

Since Sept. 4th through October 31st, Target placed six vinyl billboards on New York City’s Times Square, featuring the work of four New York artists (Laurie Rosenwald, Michael Anderson, Josh Goldstein and Charles Wilkin).
So what makes it worth to mention?
After the billboards come down, they will be made into 1.600 limited-edition bags. 90% [...]

While visiting Chicago a few days ago, I went to a Target store. Once in the store, I was “smitten” with two things:

1) Target’s premium private label Archer Farms
A premium but still affordable brand that spans a wide variety of gourmet groceries.
I’ve never seen a more sophisticated private label and eye-catching packaging design!
Not only [...]