Shopper Journey

After we have seen the first cases in the US like the Esquire magazine or CBS in Entertainment Weekly, Multichannel-Retailer Otto and Media Publisher G+J have come up with the innovative Video in Print Ad Technology in Germany, too.
They embedded a video player in a print ad within a limited edition of the magazine Gala [...]

Several surveys have shown that people or shoppers appreciate and value sustainable packaging. Especially market leaders like retailer Walmart or manufacturer Procter & Gamble are driving environmental issues in the packaging industry.

On the other hand, packaging design has become one of marketers most-favored marketing tool. The French Plastic and Flexible Packaging Association made [...]

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

Wal-Mart zeigt sich in Sachen Transparenz für Konsumenten besonders innovativ:
Während in Deutschland noch kontrovers über den Sinn oder Unsinn der Lebensmittelkennzeichnung diskutiert wird, stellt Walmart seine Lieferanten vor eine neue Herausforderung in Sachen Kennzeichnung - der Öko-Index.
Kunden des weltgrößten Einzelhändlers sollen künftig anhand des Öko-Index sehen können, wie umweltfreundlich ein Produkt hergestellt wird - vom Joghurt [...]