Shopper Journey

Pop-up’s have popped up everywhere! First, the trend was about shops that opened for limited times and then disappeared. Later, pop-up restaurants arrived on the scene.
But this one is special: a vintage English double decker bus, turned into a mobile restaurant with a view (also on Twitter and Facebook).

30 Seconds on the @WorldFare [...]

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

In line with Best Buy’s Greener Together™ initiative, this billboard in New York City’s Time Square uses letters that are composed of outmoded gadgets.

Photos via ScoutingNY

My apologies but I abandoned this space for a couple of weeks due to the fact that I was in Milan for work. But I have come back richer from the experience. Or I should say poorer from the shopping!

Not only was it great fun to work with an Italian-Brasilian-German-Russian-British team, but Milan [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

A foundational aspect of any relationship a brand has with its customers or shoppers is to ensure passionate and dedicated employees. Because they are one of the main drivers of a good brand experience. Especially in the retail sector, they are the face and voice of the brand.

While many retailers and restaurants are only [...]

I’ve become an admirer of creative store windows.
Today, I found this collection (“The Art of Window Displays”) of inspiring window displays at MyModernMet.com.
These store windows are not only exciting street theatre, but also capture the image of their respective stores, present their brand identities and engage shopper‘s curiosity. Click on the image below to see [...]

A brilliant store window idea by the Japanese designer Tokujin Yoshioka, developed for Maison Hermès in Japan. Two LED screens are projecting a blowing woman, two swaying scarfs and I guess two ventilators. That’s all. Beautifully simple!

Watch the video of the installation below.

Found at Designboom.com

Stores in Canada by specialty retailer GAP Inc. were literally flipped upside down for the launch of Sprize - their new shopping program being piloted at selected GAP stores.

Exclusive to stores in Vancouver BC, Sprize is “turning shopping on its head”: once people have signed up for free in one of the participating Gap [...]

Last week I read this headline: “UK’s Starbucks chief admits: our shops are all wrong.” It is an honest and brave statement by Darcy Willson-Rymer, Starbucks’ UK and Ireland managing director. Kudos to him!
But then, I was surprised and a bit disappointed about his thoughts how to refocus Starbucks’ strategy:
He says “I think we tried [...]