Shopper Journey

While millions of students go back-to-school in these days, Facebook has partnered with some retailers to launch a new Universities on Facebook Page.
It shares tips on how to best use Facebook as a student on campus and helps college-based organizations publicize events, information, and foster school spirit.
More important (at least from a shopper [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
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Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

To better connect with Penny’s shoppers and needs, the Discounter will set up a “consumer advisory council”. That council will actively participate in the development of Penny’s assortment. Consumers are able to apply for the council until July 25th.

A great idea! Social Shopping finally goes offline
In this context, I’d like [...]