Shopper Journey

While millions of students go back-to-school in these days, Facebook has partnered with some retailers to launch a new Universities on Facebook Page.
It shares tips on how to best use Facebook as a student on campus and helps college-based organizations publicize events, information, and foster school spirit.
More important (at least from a shopper [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
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Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

While it has become a bit boring to see all these groups of people randomly breaking out in songs or dances at public places (just see here or here or here), this is one of the more inventive social media ads:
Some weeks ago in October, Improv Everywhere was sponsored by Cadbury’s Trident brand to put [...]

Fast food chain Wendy’s recently extended its “You Know When It’s Real” campaign with an experience built on Twitter’s infrastructure. An automated tool at the website Wendysrealtime.com works with Twitter’s API to retrieve user tweets containing a variety of keywords. On this site, when consumers watch consumer-generated YouTube videos, the tweets float around the page. [...]

Consumer-goods company Sara Lee is launching a big social media campaign for its deli meats located in the deli section of grocery stores, to serve as resource for everyday life to online mom community.
To build a stronger consumer relationship with its brands, the multi-dimensional social media campaign “Mama Saga” is based on a series of [...]

While many people have been talking about the huge marketing potential of Social Media, I’ve seen more bad cases than good ones so far (from a marketing perspective).
Here comes a new one. But this time, it might turn out to be one of the rare good cases. That is, if the brand in question – [...]

According to this Brandweek article, OfficeMax started a new campaign to support back-to-school sales and bolster its image as a value retailer.
Its “Back to School for Pennies” program is supported by TV spots and radio ads.
Furthermore, OfficeMax released seven videos on YouTube starring improv actor Matt McCarthy in hidden-camera scenarios in which he and a [...]

In Germany fairly unknown but in the US very popular, Girl Scout cookies are several varieties of cookies sold by Girl Scouts of the USA (GSUSA) to raise funds for their local Scout units.

Now, Walmart’s introduction of Great Value Private Brand cookies that apparently “knock off” Girl Scout Cookies is all over the web.
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