Shopper Journey

Yesterday, I went to a REWE store. I was curious to see how REWE is attracting and engaging shoppers for their new Premium Private Brand “Feine Welt” (read former post here)
The “Feine Welt” purpose is to offer delicious food from around the world for an affordable, low price. So, the in-store communication should have [...]

UK retailer ASDA has redesigned its 80 lines of own-brand cereal range. Responsible packaging and branding agency was FLB which also recently redesigned ASDA’s own-label pharmacy range.
The Key Challenge was to clearly show ASDA’s customers which categories the cereal products fell into.
Well, let’s see what they came up with:
First, the new product segmentation is [...]

While visiting Chicago a few days ago, I went to a Target store. Once in the store, I was “smitten” with two things:

1) Target’s premium private label Archer Farms
A premium but still affordable brand that spans a wide variety of gourmet groceries.
I’ve never seen a more sophisticated private label and eye-catching packaging design!
Not only [...]