Shopper Journey

We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
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REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and [...]

Yesterday, I went to a REWE store. I was curious to see how REWE is attracting and engaging shoppers for their new Premium Private Brand “Feine Welt” (read former post here)
The “Feine Welt” purpose is to offer delicious food from around the world for an affordable, low price. So, the in-store communication should have [...]

German retailer REWE Group is launching its new premium private brand “Feine Welt” (Fine World) tomorrow (Monday, Sept. 28th). The new premium brand will be used on a range of more than 100 fresh and ambient selected items, sourced from around the world. The products will be priced around 15 per cent lower than branded [...]

Roundy’s Supermarkets Inc. in Wisconsin has “kicked off” three limited edition Private Brand cereals to celebrate the Green Bay Packers 90th anniversary.
Sold exclusively at Pick n’ Save and Copps stores under a license agreement with the NFL Football team, the new product is called Breakfast Blitz. The first of three specially designed cereal boxes already [...]