Shopper Journey

My apologies but I abandoned this space for a couple of weeks due to the fact that I was in Milan for work. But I have come back richer from the experience. Or I should say poorer from the shopping!

Not only was it great fun to work with an Italian-Brasilian-German-Russian-British team, but Milan [...]

A foundational aspect of any relationship a brand has with its customers or shoppers is to ensure passionate and dedicated employees. Because they are one of the main drivers of a good brand experience. Especially in the retail sector, they are the face and voice of the brand.

While many retailers and restaurants are only [...]

While other retailers are advertising „Pay less“ in these days, Blush, a lingerie store in Berlin, recommends a “smaller” Christmas gift: “Make your loved ones happy with less!”

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

A few days ago, a new convenience store called frischwerk opened up in Düsseldorf.
One or two more stores will follow by the end of the year in Düsseldorf.

In this integrated endeavour, we from Leo Burnett Germany were responsible for brand strategy consulting, corporate design, shopper marketing consulting, POS materials, in-store communication tactics, store opening [...]