Shopper Journey

Target just opened up a new location in Harlem with a big bang last month, and is keeping the momentum.
This time (Wed August 18th), Target took over a hotel in New York and put on the “Target Kaleidoscopic Fashion Spectacular.” Taking advantage of the glass facade of the hotel, Target displayed a huge light spectacle, part [...]

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

Unfortunately, most retailer advertising in Germany is (still) price driven, hard selling and not very creative.
But there are some exceptions – like the posters by pet food retailer Fressnapf.
Tomorrow March 24th, at the Retail Advertising Summit in Wiesbaden, Fressnapf will be honored with the Merkur Award for creative trade communication. My esteemed colleague, Leo [...]

In line with Best Buy’s Greener Together™ initiative, this billboard in New York City’s Time Square uses letters that are composed of outmoded gadgets.

Photos via ScoutingNY

An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
——

REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and [...]

A brilliant store window idea by the Japanese designer Tokujin Yoshioka, developed for Maison Hermès in Japan. Two LED screens are projecting a blowing woman, two swaying scarfs and I guess two ventilators. That’s all. Beautifully simple!

Watch the video of the installation below.

Found at Designboom.com

Stores in Canada by specialty retailer GAP Inc. were literally flipped upside down for the launch of Sprize - their new shopping program being piloted at selected GAP stores.

Exclusive to stores in Vancouver BC, Sprize is “turning shopping on its head”: once people have signed up for free in one of the participating Gap [...]

That’s what I call an attention grabbing shop window: a co-operation of Printemps, a large department store in Paris, and Parisian cabaret Crazy Horse in Paris.
The promotion or performance, called “Changing of the guards”, is on display in the Printemps shop windows lining the Boulevard Haussmann until October 29th. It will most likely lead [...]

Since Sept. 4th through October 31st, Target placed six vinyl billboards on New York City’s Times Square, featuring the work of four New York artists (Laurie Rosenwald, Michael Anderson, Josh Goldstein and Charles Wilkin).
So what makes it worth to mention?
After the billboards come down, they will be made into 1.600 limited-edition bags. 90% [...]