Shopper Journey

Not a day goes by without some exciting news about Target.
This time, Target has initiated “My Target Weekly,” another innovation that simplifies peoples life and improves their shopping experience.
The customizable version of its online weekly ad, which draws more than 1.2 million visitors each week, enables shoppers to create deal alerts that notifies them [...]

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

After we have seen the first cases in the US like the Esquire magazine or CBS in Entertainment Weekly, Multichannel-Retailer Otto and Media Publisher G+J have come up with the innovative Video in Print Ad Technology in Germany, too.
They embedded a video player in a print ad within a limited edition of the magazine Gala [...]

Retailers have always been telling consumers that their feedback and input is valuable and important. For quite some time, they have started actively seeking out that input.
For example, Penny started a “consumer advisory council” (see the post below).
Tchibo took a step forward: Their platform (started one year ago) Tchibo Ideas invites people in order to [...]