Shopper Journey

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
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REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and [...]

Since Limited Brands Inc. reported that sales of the Victoria’s Secret division dropped 11% compared to last year, the plan is now to introduce more lower-priced items.
According to The Wall Street Journal Online, chief executive and president of Victoria’s Secret, Sharen Turney, said they “do not see an erosion within these lower price points.” Well, [...]

Am vergangenen Wochenende veröffentlichte die Bild am Sonntag (14. Juni 09, Auflage ca. 1,7 Mio) einen Artikel, der investigativ den Lebensmittel-Herstellern nachgeht, die hinter den sogenannten No-Name-Produkten und Eigenmarken der Retailer stecken. Online gibt es eine stark abgespeckte Version hier.
Über drei Seiten plakatiert man dort die No-Name-Produkte und stellt das jeweilige Markenprodukt gegenüber. Dabei werden [...]