Shopper Journey

Read the article here. Let me just add three comments:

First, the author writes “Realistically, store back is a practical idea of the moment during a recession…”. Why is it just an idea that works in hard times? No marketing approach can afford to stop at the front door of retail outlets [...]

Digital coupons are starting to sprout up in today’s retail landscape.
For example, if people shop at one of the Kroger stores or - since today - also at A&P, their digital coupon program allows the user or shopper to visit the website, search for discounts and link savings directly to people’s loyalty cards.
Kroger has [...]

Procter & Gamble recently bought “The Art of Shaving” in the US and now controls nearly 70 high-end retail outlets.
P&G is not alone among manufacturers from the beauty-, personal- and body care category exploring retail.
For example, Beiersdorf also had the courage to enter this new terrain with their own NIVEA stores in Hamburg, Berlin [...]