Shopper Journey

Not a day goes by without some exciting news about Target.
This time, Target has initiated “My Target Weekly,” another innovation that simplifies peoples life and improves their shopping experience.
The customizable version of its online weekly ad, which draws more than 1.2 million visitors each week, enables shoppers to create deal alerts that notifies them [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
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Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

Read the article here. Let me just add three comments:

First, the author writes “Realistically, store back is a practical idea of the moment during a recession…”. Why is it just an idea that works in hard times? No marketing approach can afford to stop at the front door of retail outlets [...]

Consumer-goods company Sara Lee is launching a big social media campaign for its deli meats located in the deli section of grocery stores, to serve as resource for everyday life to online mom community.
To build a stronger consumer relationship with its brands, the multi-dimensional social media campaign “Mama Saga” is based on a series of [...]

In today’s economy, no one will be surprised that coupon usage has been on the rise in 2009: more U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) with 1.6 billion coupons redeemed in the first half of 2009, up 23 % from last year.
But who are these consumers that are using coupons? [...]

Digital coupons are starting to sprout up in today’s retail landscape.
For example, if people shop at one of the Kroger stores or - since today - also at A&P, their digital coupon program allows the user or shopper to visit the website, search for discounts and link savings directly to people’s loyalty cards.
Kroger has [...]