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Using Social Media should be more than just funny videos on YouTube!

According to this Brandweek article, OfficeMax started a new campaign to support back-to-school sales and bolster its image as a value retailer.
Its “Back to School for Pennies” program is supported by TV spots and radio ads.
Furthermore, OfficeMax released seven videos on YouTube starring improv actor Matt McCarthy in hidden-camera scenarios in which he and a [...]