Shopper Journey

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

UK retailer Argos has launched a new service that allows customers to receive product videos on their mobile phones to quickly and visually understand a product’s features and benefits.
The new service TXT4VID by Wow Stuff is for retail shoppers in a rush and catalogue shoppers who can’t understand product features from a small photograph and [...]