Shopper Journey

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]

Digital coupons are starting to sprout up in today’s retail landscape.
For example, if people shop at one of the Kroger stores or - since today - also at A&P, their digital coupon program allows the user or shopper to visit the website, search for discounts and link savings directly to people’s loyalty cards.
Kroger has [...]