Shopper Journey

On the lookout for innovative shopper research tools? Tobii Technology, the global market leader in eye tracking, recently came up with a new eye tracking system called Tobii Glasses™.
The wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a store shelf. [...]

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

Unfortunately, most retailer advertising in Germany is (still) price driven, hard selling and not very creative.
But there are some exceptions – like the posters by pet food retailer Fressnapf.
Tomorrow March 24th, at the Retail Advertising Summit in Wiesbaden, Fressnapf will be honored with the Merkur Award for creative trade communication. My esteemed colleague, Leo [...]

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

A foundational aspect of any relationship a brand has with its customers or shoppers is to ensure passionate and dedicated employees. Because they are one of the main drivers of a good brand experience. Especially in the retail sector, they are the face and voice of the brand.

While many retailers and restaurants are only [...]

While it has become a bit boring to see all these groups of people randomly breaking out in songs or dances at public places (just see here or here or here), this is one of the more inventive social media ads:
Some weeks ago in October, Improv Everywhere was sponsored by Cadbury’s Trident brand to put [...]

Yesterday, I went to a REWE store. I was curious to see how REWE is attracting and engaging shoppers for their new Premium Private Brand “Feine Welt” (read former post here)
The “Feine Welt” purpose is to offer delicious food from around the world for an affordable, low price. So, the in-store communication should have [...]

Brandweek and Convenience Store News publishes today that 7- Eleven has launched its digital video network. 7-Eleven TV will be one of the largest out-of-home digital networks, with monitors in more than 6,2000 7-Eleven convenience stores throughout the USA and Canada.

I realized that our new and still half-baked blog is a true virgin when it comes to Digital Signage. Shame on me! This needs to change. So here goes.

Today’s shoppers are demanding and do appreciate services and consulting.
I, however, do not that much. Moreover, it doesn’t take much time until I will leave the [...]

Last week I read this headline: “UK’s Starbucks chief admits: our shops are all wrong.” It is an honest and brave statement by Darcy Willson-Rymer, Starbucks’ UK and Ireland managing director. Kudos to him!
But then, I was surprised and a bit disappointed about his thoughts how to refocus Starbucks’ strategy:
He says “I think we tried [...]