Shopper Journey

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

McKinsey recently predicted that the large majority of consumers who switched to cheaper CPGs during the recession will not return to premium brands.

Furthermore, A.T. Kearney lately forecasted a “no return to normal”: B and C brands will struggle for survival while global market share of private label products will reach 65 percent by 2025.
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While it has become a bit boring to see all these groups of people randomly breaking out in songs or dances at public places (just see here or here or here), this is one of the more inventive social media ads:
Some weeks ago in October, Improv Everywhere was sponsored by Cadbury’s Trident brand to put [...]

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]

I thought I had seen almost every grocery worldwide come up with ways to promote local food products on their shelves, but the US grocery chain Sunflower Farmers Market is now taking it to the next level!
According to The Denver Post, Sunflower Farmers Market is going to operate its own 40-acre farm plus a 4,000-square-foot [...]