Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
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Stores in Canada by specialty retailer GAP Inc. were literally flipped upside down for the launch of Sprize - their new shopping program being piloted at selected GAP stores. Exclusive to stores in Vancouver BC, Sprize is “turning shopping on its head”: once people have signed up for free in one of the participating Gap [...] |
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