Shopper Journey

While millions of students go back-to-school in these days, Facebook has partnered with some retailers to launch a new Universities on Facebook Page.
It shares tips on how to best use Facebook as a student on campus and helps college-based organizations publicize events, information, and foster school spirit.
More important (at least from a shopper [...]

Target just opened up a new location in Harlem with a big bang last month, and is keeping the momentum.
This time (Wed August 18th), Target took over a hotel in New York and put on the “Target Kaleidoscopic Fashion Spectacular.” Taking advantage of the glass facade of the hotel, Target displayed a huge light spectacle, part [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
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An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

Consumer-goods company Sara Lee is launching a big social media campaign for its deli meats located in the deli section of grocery stores, to serve as resource for everyday life to online mom community.
To build a stronger consumer relationship with its brands, the multi-dimensional social media campaign “Mama Saga” is based on a series of [...]

While many people have been talking about the huge marketing potential of Social Media, I’ve seen more bad cases than good ones so far (from a marketing perspective).
Here comes a new one. But this time, it might turn out to be one of the rare good cases. That is, if the brand in question – [...]

Since Limited Brands Inc. reported that sales of the Victoria’s Secret division dropped 11% compared to last year, the plan is now to introduce more lower-priced items.
According to The Wall Street Journal Online, chief executive and president of Victoria’s Secret, Sharen Turney, said they “do not see an erosion within these lower price points.” Well, [...]