Shopper Journey

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

To better connect with Penny’s shoppers and needs, the Discounter will set up a “consumer advisory council”. That council will actively participate in the development of Penny’s assortment. Consumers are able to apply for the council until July 25th.

A great idea! Social Shopping finally goes offline
In this context, I’d like [...]

Talking so much about store brand building and shopping experiences these days, I was wondering today if Penny’s stores live up to the new campaign that claims Penny to be the German “Volksdiscounter”:

Either the staff people have mistaken the campaign and think an untidy store suits best with the discounter approach, or they are just [...]