Shopper Journey

Fast food chain Wendy’s recently extended its “You Know When It’s Real” campaign with an experience built on Twitter’s infrastructure. An automated tool at the website Wendysrealtime.com works with Twitter’s API to retrieve user tweets containing a variety of keywords. On this site, when consumers watch consumer-generated YouTube videos, the tweets float around the page. [...]

Retailers have always been telling consumers that their feedback and input is valuable and important. For quite some time, they have started actively seeking out that input.
For example, Penny started a “consumer advisory council” (see the post below).
Tchibo took a step forward: Their platform (started one year ago) Tchibo Ideas invites people in order to [...]