Shopper Journey

Many apologies for letting this blog down the last couple of weeks. I needed some time to settle down in my new home. But from now on, this blog will live again.
The first topic of its revival is coupons. It may sound banal to many of you, but for me, coming from Germany, it is [...]

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

In today’s economy, no one will be surprised that coupon usage has been on the rise in 2009: more U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) with 1.6 billion coupons redeemed in the first half of 2009, up 23 % from last year.
But who are these consumers that are using coupons? [...]

Digital coupons are starting to sprout up in today’s retail landscape.
For example, if people shop at one of the Kroger stores or - since today - also at A&P, their digital coupon program allows the user or shopper to visit the website, search for discounts and link savings directly to people’s loyalty cards.
Kroger has [...]