Shopper Journey

Not a day goes by without some exciting news about Target.
This time, Target has initiated “My Target Weekly,” another innovation that simplifies peoples life and improves their shopping experience.
The customizable version of its online weekly ad, which draws more than 1.2 million visitors each week, enables shoppers to create deal alerts that notifies them [...]

While millions of students go back-to-school in these days, Facebook has partnered with some retailers to launch a new Universities on Facebook Page.
It shares tips on how to best use Facebook as a student on campus and helps college-based organizations publicize events, information, and foster school spirit.
More important (at least from a shopper [...]

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

Digital coupons are starting to sprout up in today’s retail landscape.
For example, if people shop at one of the Kroger stores or - since today - also at A&P, their digital coupon program allows the user or shopper to visit the website, search for discounts and link savings directly to people’s loyalty cards.
Kroger has [...]

Worldwide and especially in the US, back-to-school is a big thing when it comes to retail sales - and thus, efforts are high regarding in-store promotions. Just in-store? No!

J.C. Penney has now launched “Schooled in Style: Smart Looks for Less”, an integrated marketing campaign that lets teens experience the styles and brands Penney has [...]

Retailers have always been telling consumers that their feedback and input is valuable and important. For quite some time, they have started actively seeking out that input.
For example, Penny started a “consumer advisory council” (see the post below).
Tchibo took a step forward: Their platform (started one year ago) Tchibo Ideas invites people in order to [...]

To better connect with Penny’s shoppers and needs, the Discounter will set up a “consumer advisory council”. That council will actively participate in the development of Penny’s assortment. Consumers are able to apply for the council until July 25th.

A great idea! Social Shopping finally goes offline
In this context, I’d like [...]