Shopper Journey

Target just opened up a new location in Harlem with a big bang last month, and is keeping the momentum.
This time (Wed August 18th), Target took over a hotel in New York and put on the “Target Kaleidoscopic Fashion Spectacular.” Taking advantage of the glass facade of the hotel, Target displayed a huge light spectacle, part [...]

Pop-up’s have popped up everywhere! First, the trend was about shops that opened for limited times and then disappeared. Later, pop-up restaurants arrived on the scene.
But this one is special: a vintage English double decker bus, turned into a mobile restaurant with a view (also on Twitter and Facebook).

30 Seconds on the @WorldFare [...]

My apologies but I abandoned this space for a couple of weeks due to the fact that I was in Milan for work. But I have come back richer from the experience. Or I should say poorer from the shopping!

Not only was it great fun to work with an Italian-Brasilian-German-Russian-British team, but Milan [...]

A foundational aspect of any relationship a brand has with its customers or shoppers is to ensure passionate and dedicated employees. Because they are one of the main drivers of a good brand experience. Especially in the retail sector, they are the face and voice of the brand.

While many retailers and restaurants are only [...]

I’ve become an admirer of creative store windows.
Today, I found this collection (“The Art of Window Displays”) of inspiring window displays at MyModernMet.com.
These store windows are not only exciting street theatre, but also capture the image of their respective stores, present their brand identities and engage shopper‘s curiosity. Click on the image below to see [...]

While it has become a bit boring to see all these groups of people randomly breaking out in songs or dances at public places (just see here or here or here), this is one of the more inventive social media ads:
Some weeks ago in October, Improv Everywhere was sponsored by Cadbury’s Trident brand to put [...]

Stores in Canada by specialty retailer GAP Inc. were literally flipped upside down for the launch of Sprize - their new shopping program being piloted at selected GAP stores.

Exclusive to stores in Vancouver BC, Sprize is “turning shopping on its head”: once people have signed up for free in one of the participating Gap [...]

UK retailer Argos has launched a new service that allows customers to receive product videos on their mobile phones to quickly and visually understand a product’s features and benefits.
The new service TXT4VID by Wow Stuff is for retail shoppers in a rush and catalogue shoppers who can’t understand product features from a small photograph and [...]

In addition to extensive spam comments from Russia, I recently received an email by one reader who tasted blood and asked to read more about digital marketing efforts within today’s retail landscape. Blog visitor is king - here we go:

Many manufacturers and retailers have started to play or test with Augmented Reality (AR) to [...]

Since Sept. 4th through October 31st, Target placed six vinyl billboards on New York City’s Times Square, featuring the work of four New York artists (Laurie Rosenwald, Michael Anderson, Josh Goldstein and Charles Wilkin).
So what makes it worth to mention?
After the billboards come down, they will be made into 1.600 limited-edition bags. 90% [...]