Shopper Journey

While millions of students go back-to-school in these days, Facebook has partnered with some retailers to launch a new Universities on Facebook Page.
It shares tips on how to best use Facebook as a student on campus and helps college-based organizations publicize events, information, and foster school spirit.
More important (at least from a shopper [...]

According to this Brandweek article, OfficeMax started a new campaign to support back-to-school sales and bolster its image as a value retailer.
Its “Back to School for Pennies” program is supported by TV spots and radio ads.
Furthermore, OfficeMax released seven videos on YouTube starring improv actor Matt McCarthy in hidden-camera scenarios in which he and a [...]

Worldwide and especially in the US, back-to-school is a big thing when it comes to retail sales - and thus, efforts are high regarding in-store promotions. Just in-store? No!

J.C. Penney has now launched “Schooled in Style: Smart Looks for Less”, an integrated marketing campaign that lets teens experience the styles and brands Penney has [...]