Shopper Journey

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

In addition to extensive spam comments from Russia, I recently received an email by one reader who tasted blood and asked to read more about digital marketing efforts within today’s retail landscape. Blog visitor is king - here we go:

Many manufacturers and retailers have started to play or test with Augmented Reality (AR) to [...]