About
Shopper Journey is a blog published by Dirk Reinhardt.
I post about shopper and retail marketing news, insights, strategies and case studies that I believe are brain food for entrepreneurial minds in the shopper and retail marketing arena.
I don’t see shopper or retail marketing just as in-store marketing. I see it as the final part of the consumer lifecycle or shopper journey and the first part of an integrated marketing approach across multiple contact channels and shopper experiences.
When I talk about shopper, I talk about the same people brands usually address with their marketing or communications, but with respect to people’s specific shopping needs, locations, goals, contexts, mindsets, missions and desired shopping experiences.
So, this blog is about the whole shopper journey which starts far away and long time before the store entrance - at home or the internet or on the street …
I devoutly believe that brands which shift their focus to understanding shoppers can seize their integrated communication approach and perform better in converting people into buyer.
For any suggestions, issues please contact reinhardt.dirk@googlemail.com
Legal Disclaimer:
All data and information provided on this site is for informational purposes only. I don’t make any responsibility for the accuracy, completeness, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.
All information in this weblog is provided “AS IS” with no warranties, and confers no rights.
The postings contain my opinion, and do not represent the thoughts, intentions, plans or strategies of my employer. It is solely my opinion.
I have no liability for and cannot be held accountable for the content of other websites linked from this website or embedded within this website.
Feel free to challenge me, disagree with me, or tell me I’m completely wrong in the comments section, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments). So, keep it polite, please.
The blog author, Dirk Reinhardt.