GAP’s Virtual Lookbook: Yet Another Useless FB Application
Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
Although, it’s a nice idea, the application seems to be created quickly and I am missing any passion: there are only 5 x 5 combinations possible for men and women. Furthermore, it is not possible to personalize the outfit, I can’t take it away to my user profile in order to share it with my friends (only the link can be shared) and get their opinions. In short: I hope they will come up with a revised version soon, otherwise it’s really just a traditional lookbook and therefore of limited use value within the context of Facebook.