iButterfly: Entertaining Location Based Coupons
What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.
Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: by looking through the app on their iPhone, users can find butterflies flying around, carrying content. By shaking the mobile, it will be able to catch them physically in order to get beneficial information, content and coupons related to the location.
An entertaining idea to deliver targeted promotional coupons on the mobile!
By the way, butterfly in Japanese has a double meaning: Chou means also collection book.
Click on the image below to watch the video.