REWE starts 2010 with price attack on Aldi
We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
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REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and tv spots for REWE’s value tier ja! are promising: “Ja! No one is cheaper!”.
To make sure that the prices of ja! are consistently lower than Aldi, the prices will be compared with similar Aldi products everyday and reduced if necessary.
