Shopper Journey

Packaging design has become one of the most important factors to be succesful at the retail shelf in the FMOT.
Especially in commoditized categories, it is crucial to make the packaging interrupting shoppers, providing clear differentiation as well memorable experiences.

Tissue brand Kleenex, owned by Kimberly-Clark, is a great benchmark: they obviously know that today’s retail [...]

McKinsey recently predicted that the large majority of consumers who switched to cheaper CPGs during the recession will not return to premium brands.

Furthermore, A.T. Kearney lately forecasted a “no return to normal”: B and C brands will struggle for survival while global market share of private label products will reach 65 percent by 2025.
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Mysupermarket.co.uk, the independent grocery comparison site, and NHS Choices (the information service of the National Health Service in UK) have worked together to develop a tool that makes it easier for shoppers to check the nutritional content of their weekly purchases.
Shoppers can use the tool to cut the sat fat, salt and sugar in their [...]

A brilliant store window idea by the Japanese designer Tokujin Yoshioka, developed for Maison Hermès in Japan. Two LED screens are projecting a blowing woman, two swaying scarfs and I guess two ventilators. That’s all. Beautifully simple!

Watch the video of the installation below.

Found at Designboom.com

While other retailers are advertising „Pay less“ in these days, Blush, a lingerie store in Berlin, recommends a “smaller” Christmas gift: “Make your loved ones happy with less!”

While it has become a bit boring to see all these groups of people randomly breaking out in songs or dances at public places (just see here or here or here), this is one of the more inventive social media ads:
Some weeks ago in October, Improv Everywhere was sponsored by Cadbury’s Trident brand to put [...]

After we have seen the first cases in the US like the Esquire magazine or CBS in Entertainment Weekly, Multichannel-Retailer Otto and Media Publisher G+J have come up with the innovative Video in Print Ad Technology in Germany, too.
They embedded a video player in a print ad within a limited edition of the magazine Gala [...]

…Walmart and Amazon.com.
 
 
According to a survey of Experian® Hitwise® the Walmart website has reached  the highest online traffic on thanksgiving day followed by amazon.com. Due to the article on VentureBeat.com  this is the fifth year in a row.  

However, on the following Black Friday – which is the traditional beginning of the holiday sales in USA - [...]