Shopper Journey

Since 1985 Dentsu’s Center for Consumer Studies publishes every year the “Hit Products in Japan”.
The report reveals the most wanted products in Japan, listing the most-popular and most-talked-about products and services in the world’s second largest economy.
 
The report examines and generalizes major trends that represent the “consumer mindset” in 2009. This year’s report is [...]

Several surveys have shown that people or shoppers appreciate and value sustainable packaging. Especially market leaders like retailer Walmart or manufacturer Procter & Gamble are driving environmental issues in the packaging industry.

On the other hand, packaging design has become one of marketers most-favored marketing tool. The French Plastic and Flexible Packaging Association made [...]

Stores in Canada by specialty retailer GAP Inc. were literally flipped upside down for the launch of Sprize - their new shopping program being piloted at selected GAP stores.

Exclusive to stores in Vancouver BC, Sprize is “turning shopping on its head”: once people have signed up for free in one of the participating Gap [...]

Especially in today’s situation of unbalanced power between manufacturers and retailers, where retailers are not allowing brands to act as they would like to in their own space or stores that much anymore, package design has become one of the most important “media channel” within the communication mix.

Pharma brand Help Remedies obviously thought about [...]

Yesterday, I went to a REWE store. I was curious to see how REWE is attracting and engaging shoppers for their new Premium Private Brand “Feine Welt” (read former post here)
The “Feine Welt” purpose is to offer delicious food from around the world for an affordable, low price. So, the in-store communication should have [...]

Brandweek and Convenience Store News publishes today that 7- Eleven has launched its digital video network. 7-Eleven TV will be one of the largest out-of-home digital networks, with monitors in more than 6,2000 7-Eleven convenience stores throughout the USA and Canada.

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]