Shopper Journey

Fast food chain Wendy’s recently extended its “You Know When It’s Real” campaign with an experience built on Twitter’s infrastructure. An automated tool at the website Wendysrealtime.com works with Twitter’s API to retrieve user tweets containing a variety of keywords. On this site, when consumers watch consumer-generated YouTube videos, the tweets float around the page. [...]

UK retailer Argos has launched a new service that allows customers to receive product videos on their mobile phones to quickly and visually understand a product’s features and benefits.
The new service TXT4VID by Wow Stuff is for retail shoppers in a rush and catalogue shoppers who can’t understand product features from a small photograph and [...]

That’s what I call an attention grabbing shop window: a co-operation of Printemps, a large department store in Paris, and Parisian cabaret Crazy Horse in Paris.
The promotion or performance, called “Changing of the guards”, is on display in the Printemps shop windows lining the Boulevard Haussmann until October 29th. It will most likely lead [...]

Loblaws, Canada’s largest food retailer, recently came up with a simple but striking commercial that is pointing the way for the future (click image below).
By the way: William Shatner, well-known as Captain Kirk, captain of the starship USS Enterprise in the television series Star Trek, once said in a number of television commercials for [...]

In addition to extensive spam comments from Russia, I recently received an email by one reader who tasted blood and asked to read more about digital marketing efforts within today’s retail landscape. Blog visitor is king - here we go:

Many manufacturers and retailers have started to play or test with Augmented Reality (AR) to [...]

Since Sept. 4th through October 31st, Target placed six vinyl billboards on New York City’s Times Square, featuring the work of four New York artists (Laurie Rosenwald, Michael Anderson, Josh Goldstein and Charles Wilkin).
So what makes it worth to mention?
After the billboards come down, they will be made into 1.600 limited-edition bags. 90% [...]

Next round of the catch-up on digital in-store marketing: My ex-colleagues from Neue Digitale / Razorfish came up with really cool stuff at the recent IAA – the first realtime 3D car configurator for Microsoft Surface.
Last year, I had the opportunity and pleasure to test a demo version on Microsoft’s Surface for some minutes [...]