Shopper Journey

I realized that our new and still half-baked blog is a true virgin when it comes to Digital Signage. Shame on me! This needs to change. So here goes.

Today’s shoppers are demanding and do appreciate services and consulting.
I, however, do not that much. Moreover, it doesn’t take much time until I will leave the [...]

I thought I had seen almost every grocery worldwide come up with ways to promote local food products on their shelves, but the US grocery chain Sunflower Farmers Market is now taking it to the next level!
According to The Denver Post, Sunflower Farmers Market is going to operate its own 40-acre farm plus a 4,000-square-foot [...]

German retailer REWE Group is launching its new premium private brand “Feine Welt” (Fine World) tomorrow (Monday, Sept. 28th). The new premium brand will be used on a range of more than 100 fresh and ambient selected items, sourced from around the world. The products will be priced around 15 per cent lower than branded [...]

Roundy’s Supermarkets Inc. in Wisconsin has “kicked off” three limited edition Private Brand cereals to celebrate the Green Bay Packers 90th anniversary.
Sold exclusively at Pick n’ Save and Copps stores under a license agreement with the NFL Football team, the new product is called Breakfast Blitz. The first of three specially designed cereal boxes already [...]

Read the article here. Let me just add three comments:

First, the author writes “Realistically, store back is a practical idea of the moment during a recession…”. Why is it just an idea that works in hard times? No marketing approach can afford to stop at the front door of retail outlets [...]

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

Last week I read this headline: “UK’s Starbucks chief admits: our shops are all wrong.” It is an honest and brave statement by Darcy Willson-Rymer, Starbucks’ UK and Ireland managing director. Kudos to him!
But then, I was surprised and a bit disappointed about his thoughts how to refocus Starbucks’ strategy:
He says “I think we tried [...]

Amazon.com has launched a new private-label collection of consumer electronic “basics” in USA. The AmazonBasics line currently includes audio video cables and blank DVD media, with additional accessories and other items to be added in the coming months. via

Consumer-goods company Sara Lee is launching a big social media campaign for its deli meats located in the deli section of grocery stores, to serve as resource for everyday life to online mom community.
To build a stronger consumer relationship with its brands, the multi-dimensional social media campaign “Mama Saga” is based on a series of [...]

UK retailer ASDA has redesigned its 80 lines of own-brand cereal range. Responsible packaging and branding agency was FLB which also recently redesigned ASDA’s own-label pharmacy range.
The Key Challenge was to clearly show ASDA’s customers which categories the cereal products fell into.
Well, let’s see what they came up with:
First, the new product segmentation is [...]