Shopper Journey

According to Retail Week, Tesco set up a special team of weathermen to make sure the right products throughout the changeable British seasons are in stock.
In the last three years, Tesco’s data experts have studied weather and shopping patterns in a dozen UK regions in order to figure out the correlation of sales and temperatures.
Well, [...]

Since Limited Brands Inc. reported that sales of the Victoria’s Secret division dropped 11% compared to last year, the plan is now to introduce more lower-priced items.
According to The Wall Street Journal Online, chief executive and president of Victoria’s Secret, Sharen Turney, said they “do not see an erosion within these lower price points.” Well, [...]

More and more of our clients come up with questions about differences in culture and brand building in emerging markets like China or India.
In yesterday’s one-size-fits-all world, companies often migrated something that was a hit in Germany or Europe by tweaking the language and advertising. But things have changed, no company can assume anymore there [...]

Ich komme gerade zurück von einem Disputationstermin an der Hochschule Fresenius in Köln, wo ich als Zweitprüfer fungierte.
Ferdinand Sommer, der bei uns zuvor ein Praktikum absolviert hatte, widmete sich in seiner Bachelor-Arbeit dem Thema “Shopper Marketing - Der Kunde endlich wieder König.”
Dabei beleuchtet er den aktuellen Forschungsstand zum Shopper Marketing um anschließend ein Modell und [...]

Shrinkage cost Britain’s retailers more than £4.5 billion last year.
According to London based Telegraph, UK discounter Home Bargains now has adopted drastic means to combat theft in its 190 stores throughout UK.
Pictures of suspected shoplifters will be displayed in shop windows and uploaded to the retailer’s website. Furthermore, a £500 reward to anyone [...]

I’m always annoyed when research studies come up with the quite obvious. But this one is funny at least.
According to London’s Retail Week, a new academic study from Australia discovered that female shoppers aged 18 to 26 are disaffected by attractive, well-groomed store personnel.

Bianca Price, of the University of South Australia, said that [...]

Digital coupons are starting to sprout up in today’s retail landscape.
For example, if people shop at one of the Kroger stores or - since today - also at A&P, their digital coupon program allows the user or shopper to visit the website, search for discounts and link savings directly to people’s loyalty cards.
Kroger has [...]

According to this Brandweek article, OfficeMax started a new campaign to support back-to-school sales and bolster its image as a value retailer.
Its “Back to School for Pennies” program is supported by TV spots and radio ads.
Furthermore, OfficeMax released seven videos on YouTube starring improv actor Matt McCarthy in hidden-camera scenarios in which he and a [...]

In Germany fairly unknown but in the US very popular, Girl Scout cookies are several varieties of cookies sold by Girl Scouts of the USA (GSUSA) to raise funds for their local Scout units.

Now, Walmart’s introduction of Great Value Private Brand cookies that apparently “knock off” Girl Scout Cookies is all over the web.
[...]