Shopper Journey

In line with Best Buy’s Greener Together™ initiative, this billboard in New York City’s Time Square uses letters that are composed of outmoded gadgets.

Photos via ScoutingNY

Several surveys have shown that people or shoppers appreciate and value sustainable packaging. Especially market leaders like retailer Walmart or manufacturer Procter & Gamble are driving environmental issues in the packaging industry.

On the other hand, packaging design has become one of marketers most-favored marketing tool. The French Plastic and Flexible Packaging Association made [...]

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]

I thought I had seen almost every grocery worldwide come up with ways to promote local food products on their shelves, but the US grocery chain Sunflower Farmers Market is now taking it to the next level!
According to The Denver Post, Sunflower Farmers Market is going to operate its own 40-acre farm plus a 4,000-square-foot [...]

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

According to BBC News, Duchy Originals, a leading organic and sustainable food brand in UK, founded by The Prince of Wales in 1990, has signed a licensing deal with high-end supermarket Waitrose.
Waitrose, dedicated to offering quality food that has been responsibly sourced, agreed to pay a royalty on sales to become Duchy’s exclusive [...]

Wal-Mart zeigt sich in Sachen Transparenz für Konsumenten besonders innovativ:
Während in Deutschland noch kontrovers über den Sinn oder Unsinn der Lebensmittelkennzeichnung diskutiert wird, stellt Walmart seine Lieferanten vor eine neue Herausforderung in Sachen Kennzeichnung - der Öko-Index.
Kunden des weltgrößten Einzelhändlers sollen künftig anhand des Öko-Index sehen können, wie umweltfreundlich ein Produkt hergestellt wird - vom Joghurt [...]