Shopper Journey

We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
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REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and [...]

McKinsey recently predicted that the large majority of consumers who switched to cheaper CPGs during the recession will not return to premium brands.

Furthermore, A.T. Kearney lately forecasted a “no return to normal”: B and C brands will struggle for survival while global market share of private label products will reach 65 percent by 2025.
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Yesterday, I went to a REWE store. I was curious to see how REWE is attracting and engaging shoppers for their new Premium Private Brand “Feine Welt” (read former post here)
The “Feine Welt” purpose is to offer delicious food from around the world for an affordable, low price. So, the in-store communication should have [...]

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]

Loblaws, Canada’s largest food retailer, recently came up with a simple but striking commercial that is pointing the way for the future (click image below).
By the way: William Shatner, well-known as Captain Kirk, captain of the starship USS Enterprise in the television series Star Trek, once said in a number of television commercials for [...]

I thought I had seen almost every grocery worldwide come up with ways to promote local food products on their shelves, but the US grocery chain Sunflower Farmers Market is now taking it to the next level!
According to The Denver Post, Sunflower Farmers Market is going to operate its own 40-acre farm plus a 4,000-square-foot [...]

German retailer REWE Group is launching its new premium private brand “Feine Welt” (Fine World) tomorrow (Monday, Sept. 28th). The new premium brand will be used on a range of more than 100 fresh and ambient selected items, sourced from around the world. The products will be priced around 15 per cent lower than branded [...]

Roundy’s Supermarkets Inc. in Wisconsin has “kicked off” three limited edition Private Brand cereals to celebrate the Green Bay Packers 90th anniversary.
Sold exclusively at Pick n’ Save and Copps stores under a license agreement with the NFL Football team, the new product is called Breakfast Blitz. The first of three specially designed cereal boxes already [...]

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

Amazon.com has launched a new private-label collection of consumer electronic “basics” in USA. The AmazonBasics line currently includes audio video cables and blank DVD media, with additional accessories and other items to be added in the coming months. via