Shopper Journey

We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
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REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and [...]

German retailer REWE Group is launching its new premium private brand “Feine Welt” (Fine World) tomorrow (Monday, Sept. 28th). The new premium brand will be used on a range of more than 100 fresh and ambient selected items, sourced from around the world. The products will be priced around 15 per cent lower than branded [...]

According to Planet Retail, Aldi’s Austrian discount subsidiary Hofer has made its TV debut, promoting its private brand ‘Zurück zum Ursprung’ (’Back to the Origin’). The range features traceable, sustainable foods from Austrian organic farmers and all products are marked with their carbon footprint.

The two spots and two infomercials from ad agency Gull + Company [...]

To better connect with Penny’s shoppers and needs, the Discounter will set up a “consumer advisory council”. That council will actively participate in the development of Penny’s assortment. Consumers are able to apply for the council until July 25th.

A great idea! Social Shopping finally goes offline
In this context, I’d like [...]

Talking so much about store brand building and shopping experiences these days, I was wondering today if Penny’s stores live up to the new campaign that claims Penny to be the German “Volksdiscounter”:

Either the staff people have mistaken the campaign and think an untidy store suits best with the discounter approach, or they are just [...]