Shopper Journey

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

Food safety has been a growing concern among shoppers over the last decades. In line with consumer’s growing demands for more information about the food they purchase at the store, more and more retailers are enabling their shoppers to learn more about the food by offering food safety tools (see this older post for example).
According [...]

German retailer REWE Group is launching its new premium private brand “Feine Welt” (Fine World) tomorrow (Monday, Sept. 28th). The new premium brand will be used on a range of more than 100 fresh and ambient selected items, sourced from around the world. The products will be priced around 15 per cent lower than branded [...]

In today’s economy, no one will be surprised that coupon usage has been on the rise in 2009: more U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) with 1.6 billion coupons redeemed in the first half of 2009, up 23 % from last year.
But who are these consumers that are using coupons? [...]

According to Retail Week, Tesco set up a special team of weathermen to make sure the right products throughout the changeable British seasons are in stock.
In the last three years, Tesco’s data experts have studied weather and shopping patterns in a dozen UK regions in order to figure out the correlation of sales and temperatures.
Well, [...]