Shopper Journey

On the lookout for innovative shopper research tools? Tobii Technology, the global market leader in eye tracking, recently came up with a new eye tracking system called Tobii Glasses™.
The wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a store shelf. [...]

Target just opened up a new location in Harlem with a big bang last month, and is keeping the momentum.
This time (Wed August 18th), Target took over a hotel in New York and put on the “Target Kaleidoscopic Fashion Spectacular.” Taking advantage of the glass facade of the hotel, Target displayed a huge light spectacle, part [...]

Pop-up’s have popped up everywhere! First, the trend was about shops that opened for limited times and then disappeared. Later, pop-up restaurants arrived on the scene.
But this one is special: a vintage English double decker bus, turned into a mobile restaurant with a view (also on Twitter and Facebook).

30 Seconds on the @WorldFare [...]

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
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In line with Best Buy’s Greener Together™ initiative, this billboard in New York City’s Time Square uses letters that are composed of outmoded gadgets.

Photos via ScoutingNY

My apologies but I abandoned this space for a couple of weeks due to the fact that I was in Milan for work. But I have come back richer from the experience. Or I should say poorer from the shopping!

Not only was it great fun to work with an Italian-Brasilian-German-Russian-British team, but Milan [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

A foundational aspect of any relationship a brand has with its customers or shoppers is to ensure passionate and dedicated employees. Because they are one of the main drivers of a good brand experience. Especially in the retail sector, they are the face and voice of the brand.

While many retailers and restaurants are only [...]

I’ve become an admirer of creative store windows.
Today, I found this collection (“The Art of Window Displays”) of inspiring window displays at MyModernMet.com.
These store windows are not only exciting street theatre, but also capture the image of their respective stores, present their brand identities and engage shopper‘s curiosity. Click on the image below to see [...]