Shopper Journey

Not a day goes by without some exciting news about Target.
This time, Target has initiated “My Target Weekly,” another innovation that simplifies peoples life and improves their shopping experience.
The customizable version of its online weekly ad, which draws more than 1.2 million visitors each week, enables shoppers to create deal alerts that notifies them [...]

While millions of students go back-to-school in these days, Facebook has partnered with some retailers to launch a new Universities on Facebook Page.
It shares tips on how to best use Facebook as a student on campus and helps college-based organizations publicize events, information, and foster school spirit.
More important (at least from a shopper [...]

Pop-up’s have popped up everywhere! First, the trend was about shops that opened for limited times and then disappeared. Later, pop-up restaurants arrived on the scene.
But this one is special: a vintage English double decker bus, turned into a mobile restaurant with a view (also on Twitter and Facebook).

30 Seconds on the @WorldFare [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
[...]

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

UK retailer Argos has launched a new service that allows customers to receive product videos on their mobile phones to quickly and visually understand a product’s features and benefits.
The new service TXT4VID by Wow Stuff is for retail shoppers in a rush and catalogue shoppers who can’t understand product features from a small photograph and [...]