Shopper Journey

Not a day goes by without some exciting news about Target.
This time, Target has initiated “My Target Weekly,” another innovation that simplifies peoples life and improves their shopping experience.
The customizable version of its online weekly ad, which draws more than 1.2 million visitors each week, enables shoppers to create deal alerts that notifies them [...]

Apparel retailer GAP, currently having almost 550,000 Fans on Facebook, has added a new application. The “Lookbook”, developed in scope of the promotion of a new premium jeans collection, enables users on FB to create combinations of jeans, shirts and jackets. Each item or the matched outfit can be purchased on the GAP website, afterwards.
[...]

Google rules the world! There is not any business they are not in, yet.
A few days ago, Google released its “Google Shopper,” an application for Android mobile devices that utilizes Google’s online shopping data and offers a variety of different ways to search for products - unfortunately aimed only at US Consumers, so far.

A [...]

What happens when Online-, Mobile- and Shopper Marketing converge with the hottest technology trend AR?
Integrated Marketing - put into the hands of the people, literally.

Japanese advertising agency Dentsu has started an experimental coupon download platform called iButterfly. The free iPhone application allows users to collect coupons, using AR and the device’s GPS functions: [...]

Annoyed about billboards and sale signs everywhere?
Well, watch the video below about an interactive shopping mall façade covered in QR codes: with the appropriate iPhone application, shoppers of a commercial tower in Tokyo will now be provided with shop information including Twitter updates from the building’s inhabitants.
People are also enabled to make reservations, to download [...]

Over 100,000 businesses across the U.S. were identified by the search engine giant as a “Favorite Place on Google” based on Google users’ interactions with local business listings. Each business has received a window decal with an unique QR code that consumers scan with their phone to read reviews, get a coupon (if the business is [...]

An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

Mysupermarket.co.uk, the independent grocery comparison site, and NHS Choices (the information service of the National Health Service in UK) have worked together to develop a tool that makes it easier for shoppers to check the nutritional content of their weekly purchases.
Shoppers can use the tool to cut the sat fat, salt and sugar in their [...]

While it has become a bit boring to see all these groups of people randomly breaking out in songs or dances at public places (just see here or here or here), this is one of the more inventive social media ads:
Some weeks ago in October, Improv Everywhere was sponsored by Cadbury’s Trident brand to put [...]

Fast food chain Wendy’s recently extended its “You Know When It’s Real” campaign with an experience built on Twitter’s infrastructure. An automated tool at the website Wendysrealtime.com works with Twitter’s API to retrieve user tweets containing a variety of keywords. On this site, when consumers watch consumer-generated YouTube videos, the tweets float around the page. [...]