Shopper Journey

Target just opened up a new location in Harlem with a big bang last month, and is keeping the momentum.
This time (Wed August 18th), Target took over a hotel in New York and put on the “Target Kaleidoscopic Fashion Spectacular.” Taking advantage of the glass facade of the hotel, Target displayed a huge light spectacle, part [...]

German shoppers are very price conscious and used to giving up on the shopping experience.

But the grocery store next to my home seems to be going a bit too far! Tampons, remedies (anti-virus), dish liquids and batteries next to food products, altogether in one price-promotion box (don’t perishable products like cream cheese and milk [...]

Unfortunately, most retailer advertising in Germany is (still) price driven, hard selling and not very creative.
But there are some exceptions – like the posters by pet food retailer Fressnapf.
Tomorrow March 24th, at the Retail Advertising Summit in Wiesbaden, Fressnapf will be honored with the Merkur Award for creative trade communication. My esteemed colleague, Leo [...]

In line with Best Buy’s Greener Together™ initiative, this billboard in New York City’s Time Square uses letters that are composed of outmoded gadgets.

Photos via ScoutingNY

A foundational aspect of any relationship a brand has with its customers or shoppers is to ensure passionate and dedicated employees. Because they are one of the main drivers of a good brand experience. Especially in the retail sector, they are the face and voice of the brand.

While many retailers and restaurants are only [...]

An exciting FB Case Study for a Private Label.
Thanks to our McCann friends from Israel who sent us this video!

I’ve become an admirer of creative store windows.
Today, I found this collection (“The Art of Window Displays”) of inspiring window displays at MyModernMet.com.
These store windows are not only exciting street theatre, but also capture the image of their respective stores, present their brand identities and engage shopper‘s curiosity. Click on the image below to see [...]

We wish a Happy New Year to all our readers!
After a long break, we are starting with new zest and hope to see you on our blog very often in 2010, too.
All the best!
——

REWE Germany wasn’t waiting for us and has already started aggressively into 2010 by attacking Aldi’s price leadership.
The new radio and [...]

A brilliant store window idea by the Japanese designer Tokujin Yoshioka, developed for Maison Hermès in Japan. Two LED screens are projecting a blowing woman, two swaying scarfs and I guess two ventilators. That’s all. Beautifully simple!

Watch the video of the installation below.

Found at Designboom.com

While other retailers are advertising „Pay less“ in these days, Blush, a lingerie store in Berlin, recommends a “smaller” Christmas gift: “Make your loved ones happy with less!”