Shopper Journey

Many apologies for letting this blog down the last couple of weeks. I needed some time to settle down in my new home. But from now on, this blog will live again.
The first topic of its revival is coupons. It may sound banal to many of you, but for me, coming from Germany, it is [...]

Hello everyone!
Long time no write I know…
But yours truly is in the process of a transatlantic move and therefore things have been in a bit of flux. But we will be back bigger, better and more frequently and in fact, with more people contributing to this space.
We’d like for this to be a thriving source [...]

…Walmart and Amazon.com.
 
 
According to a survey of Experian® Hitwise® the Walmart website has reached  the highest online traffic on thanksgiving day followed by amazon.com. Due to the article on VentureBeat.com  this is the fifth year in a row.  

However, on the following Black Friday – which is the traditional beginning of the holiday sales in USA - [...]

Since 1985 Dentsu’s Center for Consumer Studies publishes every year the “Hit Products in Japan”.
The report reveals the most wanted products in Japan, listing the most-popular and most-talked-about products and services in the world’s second largest economy.
 
The report examines and generalizes major trends that represent the “consumer mindset” in 2009. This year’s report is [...]

German retailer REWE Group is launching its new premium private brand “Feine Welt” (Fine World) tomorrow (Monday, Sept. 28th). The new premium brand will be used on a range of more than 100 fresh and ambient selected items, sourced from around the world. The products will be priced around 15 per cent lower than branded [...]

More and more of our clients come up with questions about differences in culture and brand building in emerging markets like China or India.
In yesterday’s one-size-fits-all world, companies often migrated something that was a hit in Germany or Europe by tweaking the language and advertising. But things have changed, no company can assume anymore there [...]

Ich komme gerade zurück von einem Disputationstermin an der Hochschule Fresenius in Köln, wo ich als Zweitprüfer fungierte.
Ferdinand Sommer, der bei uns zuvor ein Praktikum absolviert hatte, widmete sich in seiner Bachelor-Arbeit dem Thema “Shopper Marketing - Der Kunde endlich wieder König.”
Dabei beleuchtet er den aktuellen Forschungsstand zum Shopper Marketing um anschließend ein Modell und [...]

According to this Brandweek article, OfficeMax started a new campaign to support back-to-school sales and bolster its image as a value retailer.
Its “Back to School for Pennies” program is supported by TV spots and radio ads.
Furthermore, OfficeMax released seven videos on YouTube starring improv actor Matt McCarthy in hidden-camera scenarios in which he and a [...]

Worldwide and especially in the US, back-to-school is a big thing when it comes to retail sales - and thus, efforts are high regarding in-store promotions. Just in-store? No!

J.C. Penney has now launched “Schooled in Style: Smart Looks for Less”, an integrated marketing campaign that lets teens experience the styles and brands Penney has [...]

To better connect with Penny’s shoppers and needs, the Discounter will set up a “consumer advisory council”. That council will actively participate in the development of Penny’s assortment. Consumers are able to apply for the council until July 25th.

A great idea! Social Shopping finally goes offline
In this context, I’d like [...]